Privacy Policy

Effective Date: January 1, 2026

Great Plains Recovery (“Great Plains Recovery,” “we,” “us,” or “our”) operates greatplainsrecoverycenter.com (the “Site”) and provides substance use disorder (“SUD”) treatment and related behavioral health services. We take the privacy of our website visitors, prospective patients, patients, and their family members seriously. This Privacy Policy explains what information we collect through the Site, how we use and share it, the choices you have, and the legal protections that apply to information about substance use disorder treatment.

This Privacy Policy applies only to information collected through the Site. It does not govern protected health information (“PHI”) created or received in the course of treatment, which is governed by our separate Notice of Privacy Practices provided at intake and available on request.

Special Protections for Substance Use Disorder Information

Because we provide SUD treatment, certain information about individuals who contact us is protected by federal law in addition to standard health privacy rules. Specifically:

• 42 CFR Part 2 (“Part 2”) restricts the use and disclosure of records that would identify a person as having sought or received SUD treatment from a Part 2 program. With limited exceptions (medical emergencies, certain court orders, audits, qualified service organization arrangements, and a few others), we will not disclose information that identifies you as a person who has contacted us about SUD treatment without your written consent.
• HIPAA (the Health Insurance Portability and Accountability Act) protects PHI we maintain as a covered entity. Our Notice of Privacy Practices describes those protections in detail.

If you contact us through the Site — by phone, form, chat, email, or any other channel — and that contact relates to seeking treatment for yourself or someone else, we treat the content of that communication as protected under Part 2 and HIPAA, even before any treatment relationship begins. We do not sell this information, and we do not share it with advertising networks, data brokers, or social media platforms for marketing purposes.

Information We Collect

Information you provide to us. When you fill out a contact or admissions form, request a callback, start a chat, email us, or call one of the numbers listed on the Site, you may provide information such as your name, phone number, email address, date of birth, location, insurance information, and details about your situation or the situation of a loved one. Form submissions may also include any free-text comments you choose to share.

Information collected automatically. When you visit the Site, we and our service providers automatically collect certain technical information, which may include your IP address, device and browser type, operating system, referring URL, pages viewed, links clicked, time spent on pages, and the date and time of your visit. This information is collected through cookies, pixels, server logs, and similar technologies.

Call tracking. The Site uses dynamic number insertion (“DNI”) to display different phone numbers based on how a visitor arrived at the Site (for example, organic search, direct, or referral). When you call a number listed on the Site, we and our call tracking provider may record the calling phone number, the time and duration of the call, and the marketing source associated with the number you called. Calls may be recorded for quality, training, and compliance purposes; if a call is being recorded, we will tell you at the start of the call as required by applicable law.

Cookies and analytics. We use first- and third-party cookies and similar technologies, including Google Tag Manager and Google Analytics, to understand how visitors use the Site and to improve it. We have configured our analytics to avoid transmitting information that would identify a visitor as a person seeking SUD treatment. You can control cookies through your browser settings and can opt out of Google Analytics using Google’s opt-out browser add-on.

Children. The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information through the Site, please contact us and we will delete it.

How We Use Information

We use the information we collect to:

• respond to your inquiries, including verifying insurance benefits and discussing treatment options;
• arrange admission and clinical care for individuals who become patients;
• operate, maintain, secure, and improve the Site;
• understand how visitors find and use the Site, in aggregate and de-identified form;
• comply with our legal, regulatory, and accreditation obligations;
• detect, prevent, and respond to fraud, abuse, or security incidents.

We do not use information that identifies you as a person who has contacted us about SUD treatment for behavioral advertising, lookalike audience targeting, or any other marketing activity that would disclose your connection to our program to a third party.

How We Share Information

We share information only as described below:

• With your written consent. We will share information identifying you as a person who has sought or received SUD treatment with the people and organizations you authorize, in the manner specified in your written consent, consistent with 42 CFR Part 2.
• Service providers and business associates. We share information with vendors that perform services on our behalf — for example, hosting, form processing, call tracking, electronic health records, insurance verification, and analytics. These vendors are bound by written agreements (including HIPAA business associate agreements and 42 CFR Part 2 qualified service organization agreements where applicable) that limit how they may use and disclose the information.
• For treatment, payment, and health care operations, as permitted by HIPAA and Part 2 and as described in our Notice of Privacy Practices.
• As required by law. We may disclose information when required by a valid court order that meets the requirements of 42 CFR Part 2, in response to a medical emergency, to report suspected child abuse or neglect as required by Oklahoma law, to report a crime committed on our premises or against our staff, or as otherwise required by federal or state law.
• In a business transition. If Great Plains Recovery is involved in a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as part of that transaction, subject to the same legal protections that apply here.

We do not sell personal information, and we do not share personal information for cross-context behavioral advertising.

Text Messages and Phone Calls (TCPA)

If you provide your phone number through the Site or to one of our admissions specialists and ask us to contact you, you consent to receive calls and text messages from Great Plains Recovery at that number, including calls and texts made using an automatic telephone dialing system or an artificial or prerecorded voice, for the purpose of responding to your inquiry and arranging treatment.

Consent is not a condition of receiving treatment. Standard message and data rates may apply. You can opt out of text messages at any time by replying STOP, and you can ask to be removed from our call list at any time by telling the person you are speaking with or by contacting us using the information below.

Data Security

We maintain administrative, physical, and technical safeguards designed to protect the information we collect, consistent with the HIPAA Security Rule and applicable Oklahoma law. No method of transmission over the internet or method of electronic storage is completely secure, however, and we cannot guarantee absolute security.

Data Retention

We retain information collected through the Site for as long as necessary to respond to your inquiry, provide care, comply with our legal and regulatory obligations (including medical record retention requirements under Oklahoma law and federal regulation), resolve disputes, and enforce our agreements. When information is no longer needed, we dispose of it in a manner designed to protect its confidentiality.

Your Choices and Rights

You may:

• decline to provide information through the Site, although this may limit our ability to respond to you;
• adjust your browser settings to refuse cookies or alert you when cookies are being sent;
• opt out of Google Analytics using Google’s opt-out browser add-on;
• request that we update or delete information you have provided through the Site, subject to our legal and regulatory retention obligations;
• exercise any rights you have under HIPAA and 42 CFR Part 2 with respect to your protected health information, as described in our Notice of Privacy Practices.

To exercise any of these choices, contact us using the information below.

Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites, and this Privacy Policy does not apply to them. We encourage you to read the privacy policy of any site you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date at the top of this page. Material changes will be communicated through a notice on the Site. Your continued use of the Site after a change becomes effective constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have questions about this Privacy Policy, want to exercise your rights, or want a copy of our Notice of Privacy Practices, please contact us:

Great Plains Recovery
Attn: Privacy Officer
7210 S. Yale Ave
Tulsa, OK 74136
Phone: 918-731-3173
Online: Contact form

If you believe your privacy rights have been violated, you may also file a complaint with the U.S. Department of Health and Human Services, Office for Civil Rights, at https://www.hhs.gov/ocr/. We will not retaliate against you for filing a complaint.